Emma Grede, born in 1982, is a British businesswoman, entrepreneur, and fashion designer. Emma Grede ethnicity is a blend of white and Caribbean heritage.
Before becoming a celebrated entrepreneur, Emma also worked on some odd jobs like delivering newspapers during her teenage days. Despite her little income, she always saved money to purchase her favorite fashion magazines.
Emma attended the London School of Fashion and initially ventured into fashion show production before making her mark in the business world.
In 2008, she founded ITB Worldwide, a fashion and entertainment marketing agency, and led the company as the CEO. Notably, ITB was successfully acquired by Rogers & Cowan, marking another significant achievement in Emma’s business career.
Her entrepreneurial spirit continued to flourish as she co-founded Good American in 2016, serving as the CEO of the size-inclusive fashion brand.
Partnering with Khloe Kardashian, the brand gained recognition for its commitment to diversity and inclusivity.
In addition, Emma played a pivotal role as a founding partner and Chief Product Officer in Kim Kardashian’s shapewear brand, Skims. Her involvement also extended to Safely, a plant-based cleaning brand she co-founded with Kris Jenner.
The serial entrepreneur made history as the first Black woman to serve as an investor on the acclaimed ABC series Shark Tank during its 13th season.
In 2021, Emma’s accomplishments were acknowledged as featured in WWD’s “Moguls in the Making” issue, cementing her status as a serial entrepreneur.
Her involvement as the CEO and Co-Founder of Good American highlights her dedication to creating a fully inclusive fashion brand that celebrates the diverse dimensions of female power.
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Emma Grede Ethnicity: Race, Origin & Parents Background
Emma Findlay Grede was born to a mother of white ethnicity, Jenny-Lee Findlay, and a father of Jamaican and Trinidadian descent. Grede’s family heritage gives her a rich and diverse ethnic background.
Her Jamaican and Trinidadian roots are part of the Caribbean heritage, known for its vibrant culture, resilience, and significant contributions to global society.
The Caribbean community has a strong presence in the UK, particularly in London, where Emma was born and raised.
Emma’s father was absent at the time of her upbringing. Raised by her single mother in East London, England, Emma learned the value of hard work and determination early on.
In various interviews, she has shared insights into her upbringing, emphasizing her mother’s strong work ethic. Jenny-Lee Findlay worked tirelessly to provide for her four daughters, instilling in Emma the belief that hard work could lead to success.
As the oldest sibling, Emma played a significant role in raising her sisters, embodying a pseudo-mother figure in the family dynamic.
On the Tamron Hall Show, she humorously described the family dynamic, stating,
My mom and I, we’d say, ‘She [Findlay] is the dad, I’m the mom, so we have three kids together.’ It’s a pretty interesting dynamic in my family.
Further, Emma Grede has kept details about her parents’ professions and siblings private.
Emma Grede Family
Emma Grede married Jens Grede, a Swedish entrepreneur, on July 8, 2021. Their relationship began as a professional partnership and eventually became a romantic bond.
Jens, also well-versed in the fashion industry, collaborates with Kim Kardashian on the SKIMS shapewear line.
In addition to their achievements, Emma and Jens co-own Saturday Group, a London-based marketing and branding company. They also serve as co-editors of Industrie magazine.
The Grede family is blessed with 4 children. Emma’s firstborn was her son, Grey, and her secondborn was her daughter, Lola. Emma often shares snippets of their family life on her Instagram, expressing her gratitude for her children.
In late October 2021, the family joyfully welcomed twins, a boy named Rafferty and a girl named Lake, born via a gestational carrier.
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